Blockchain technologies are of great interest to marketers uncovering opportunities in the
context of the sharing economy. The novel appeal of blockchain is that it provides an …

The most shameful moment came when computer science, marketing, design, and
advertising, all the disciplines of communication, seized hold of the word concept itself and …

In this paper, we explore and extend the work of Daniel Pick. Pick articulates the ways in
which the political and intellectual atmosphere shapes how we understand human thought …

ABSTRACT This commentary on Craig Thompson's 'Towards an Ontology of Consumers as
Distributed Networks' moves beyond his emphasis on the need for CCT to embrace material …

In this paper, we examine the relationship between space and entrepreneurship,
understood as organization-creation, by drawing on Deleuze and Guattari's spatial …

Despite the success of videographic methods, they have not been used to expand the range
of contexts where institutional complexity informs marketing theory. In applying participant …

Iconic brands are embedded in the web of popular culture (Testa et al., 2017). Brand
managers can no longer ignore cultural matters. Ads are becoming increasingly similar to …

Iconic brands are embedded in the web of popular culture (Testa et al., 2017). Brand
managers can no longer ignore cultural matters. Ads are becoming increasingly similar to …