This study focuses on predicting the online purchase intention of consumers purchasing
from e-commerce platforms using an integrated model of the theory of planned behavior …

Purpose This research aims to offer and empirically examine a research model that includes
extrinsic cues, attitudes and purchasing intentions for non-private-label (PL) buyers from a …

Studi ini bermaksud untuk mengeksplorasi apakah celebrity endorsement dan variabel
electronic word of mouth (E-WOM) berdampak pada minat beli pada Produk Avoskin melalui …

This study analyzes the ideal cost service claims for reimbursement of hospitalized COVID-
19. The variable used in this study is the dependent variable which is divided into claim …

Customer's perceived value is a critical factor in understanding consumer behavior and
enhancing the shopping experience. In an era characterized by rapid technological …

As retail competition intensifies and technological advancements drive the growth of e-
commerce, traditional grocery stores in Thailand face significant challenges. This study aims …

This study aims to determine the effect of the Valentino Rosi model on consumer buying
interest in Yamaha motorbikes, especially in Kebumen, Central Java. This research is a …

The mental image of customers of a store plays very important consequences in the survival
and competitive advantage of these businesses. The present study also aimed to design …