Digital technologies play a vital role in daily human life and significantly influence human
attitudes toward the adoption of new and attractive lifestyles. The internet has been widely …

The rapid growth of e-commerce has transformed the way female customers shop for
clothing, with an endless number of options available at their fingertips. Online reviews and …

Purpose The study examines how young working women are motivated by online shopping.
The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and …

The role of digitization and globalization have changed consumers' online buying behaviors,
specifically in the times of the COVID-19 pandemic crisis. This seriously influences the …

Online businesses offer numerous web-based advertising opportunities to organisations
besides web-based shopping; the strategy to grow their market via online channels has …

Women's dominant position in purchase decisions brings them to a primary decision-making
position in families and households in terms of shopping. In this study, sociodemographic …

These days people use computers more frequently. Because of rapid growth, many
enterprises have started doing online business. The primary data for the study was collected …

In everyday human life, digital technologies hold significant power and impact on people's
approaches to accepting new fashionable lifestyles. The Internet has become the norm in all …

Different electronic marketing resources for associations other than internet shopping are
proposed by online organisations; the technique for expanding their business across online …

A digitalização e o avanço tecnológico são fatores centrais no progresso da economia atual.
Os empreendedores portugueses rapidamente aderiram ao comércio eletrónico devido ao …