Social psychologists attempt to explain how we interact by appealing to basic principles of
how we think. To make good on this ambition, they are increasingly relying on an …

What is social pressure, and how could it be adaptive to conform to others' expectations?
Existing accounts highlight the importance of reputation and social sanctions. Yet, conformist …

Rationalization occurs when a person has performed an action and then concocts the
beliefs and desires that would have made it rational. Then, people often adjust their own …

Noncompliance with social distancing during the early stage of the coronavirus disease
2019 (COVID-19) pandemic poses a great challenge to the public health system. These …

Norms permeate human life. Most of people's activities can be characterized by rules about
what is appropriate, allowed, required, or forbidden—rules that are crucial in making people …

Cooperation is widespread in nature, occurring in every taxa on Earth. Nevertheless, the
contexts in which cooperation occurs—and the forms it takes—vary widely. In this Review …

During social interactions in daily life, people possess imperfect knowledge of their
interdependence (ie, how behaviors affect each person's outcomes), and what people infer …

Social norms–rules governing which behaviours are deemed appropriate or inappropriate
within a given community–are typically taken to be uniquely human. Recently, this position …

Humans have an exceptional ability to cooperate relative to many other species. We review
the neural mechanisms supporting human cooperation, focusing on the prefrontal cortex …

Many animals can learn from each other, but not like us. If chimpanzee social learning were
a simple tune carried by a single voice, ours would be the exuberant chorus of a twelve …