Purpose This study aims to offer the intellectual structure and dynamics of the sustainability
branding field, involving the identification of influential authors and journals, current and …

In a typical cause-related marketing (CRM) campaign, a company donates a percentage of
product sales to a charity or nonprofit related to the chosen cause. This paper provides a …

Purpose This paper aims to investigate whether and how better corporate governance
practices can lead to philanthropic behavior among companies in the UK. In particular, this …

Indonesia's government policy recommends that medium and large companies carry out
corporate social responsibility programs. These programs provide sustainability for the …

Although both corporate social responsibility (CSR) and green technological innovation
(GTI) are beneficial to firm development, little is known about whether they can function well …

Acknowledging the unique challenges of the socially stigmatized industry and the
substantial but varying impact of COVID-19 on business, this study examined how corporate …

This paper examines how changes in oil supply expectations affect the social responsibility
scores of Chinese listed companies and attempts to identify the source of this expectations …

Green demarketing has received attention as a viable strategy in response to consumers'
demand for sustainable marketing. Only a few studies focused on testing demarketing at the …

Many charities rely on donations to support their work addressing some of the world's most
pressing problems. We conducted a meta-review to determine what interventions work to …

Purpose Governmental regulations aiming to protect environmental goals often require firms
to increase sales prices with negative consequences on price fairness perception …