The environments where innovation occurs are often as varied as the areas of endeavors
that aspiring innovators could pursue. This systematic review followed the guidelines of the …

Purpose This study aims to develop a comprehensive adoption model that combines
constructs from various theories and tests these theories against each other. The study …

Consumer well‐being (CWB) refers to the cognitive and emotional reactions of consumers in
response to their consumption experiences. It encompasses three elements: consumer …

Purpose The purpose of this paper is to examine the drivers of consumer engagement and
its consequences via the experiences of mobile money services' users in Ghana and to …

The impact of the COVID‐19 pandemic on the overall well‐being of consumers is disastrous.
However, there is limited understanding of how the COVID‐19 situation affects consumer …

Purpose Understanding consumer behavior across various contexts within marketing has
long been the focus of studies. Although many models are used in explaining consumers' …

Kent Academic Repository Page 1 Lowe, Ben, Dwivedi, Yogesh K. and d'Alessandro, Steve
(2019) Consumers and Technology in a Changing World. European Journal of Marketing …

Subsistence consumers, representing almost half the global population, live on low
incomes, possess low levels of literacy, and generally experience poor health. Technology …

Purpose Despite having inadequate resources, highly impoverished patients tend to seek
and share health information over social media groups to improve each other's well-being …

Social enterprises can play an instrumental role in addressing major societal challenges in
subsistence marketplaces through the creation of shared value. However, there are many …