Purpose The paper aims to investigate the practices facilitating the transformation of
healthcare services, understanding the resulting outcomes in terms of well-being and …

Purpose Following the continued development of transformative service research and the
prevalence of the service-dominant logic in services marketing literature, increased …

The exponential rise of sharing economy has accelerated the growth of shared healthcare
platforms in recent times. Although a shared healthcare platform transforms the exchange of …

Co-design empowers people, giving them a voice in social marketing program design;
however, approaches have mostly excluded expert knowledge. An abductive approach to co …

In the face of multiple crises, there is a pressing need to increase knowledge, skills and
commitment to sustainability and climate action both amongst tourism practitioners and …

Purpose The purpose of this study is to explore the interactions between commuters with
disabilities and transport services providers and to contribute to a better understanding of …

Purpose Understanding customers' expertise for better service co-creation is of great
importance. To be an effective co-creator, customers need to have much more knowledge …

Despite considerable investment, health outcomes for First Nations people are well below
those of the rest of the population in several countries, including Canada, the United States …

Purpose Service marketers are increasingly aware of inequalities triggered by service
systems and the need to prioritize practical strategies for reducing inequalities. A priority …

Purpose The purpose of this paper is to identify the sources and categories of well-being
from the transformative service research (TSR) domain. The paper also aims to offer a …