Despite the significant and increasing influence of social media on employees' work lives,
there is limited focus on employees' social media competencies from an employer branding …

Companies searching for talent face intense competition in labor markets, so they might
attempt to use their reputations to attract qualified people. Today's job seekers can gather …

This paper scrutinizes the use of employee advocacy—the voluntary promotion of an
organization and its goods and services by its workforce—as a marketing tool. By means of …

This study focuses on employees' work‐related social media use. The multivalent
involvement of social media in corporate processes calls for attention to how employees' …

We investigate how media attention to large-scale corporate scandals has changed over
time, and how the clustering of different scandals alters media attention to individual …

Brands' communications on owned media commonly are managed by social media
marketing teams, although some brands have embraced a practice known as social media …

All social media platforms can be used to conduct social science research, but Twitter is the
most popular as it provides its data via several Application Programming Interfaces, which …

While practitioners question whether employees' work-related social media use is a blessing
or curse, few scholars have studied the content of employees' social media posts. Moreover …

Purpose This study problematizes the prevailing normative and managerial-dominated view
of self-initiated employee ambassadorship on social media from a power perspective. The …

Research background: Identifying customer behaviour is one of the most critical activities in
the implementation and evaluation of the analytical phase of the company's algorithm for …