The impact of chatbots on the relationship between integrated marketing communication and online purchasing behavior in the frontier market

BT Khoa - Jurnal The Messenger, 2021 - journals.usm.ac.id
Artificial Intelligence (AI), applied in many fields, is the core of the fourth technological
revolution. In business, AI is used for customer relationship management as applied in the …

Impact of embedded AI mobile smart speech recognition on consumer attitudes towards AI and purchase intention across Generations X and Y

HADM Arachchi, GD Samarasinghe - European Journal of …, 2024 - emerald.com
Purpose This study aims to examine the influence of the derived attributes of embedded
artificial intelligence-mobile smart speech recognition (AI-MSSR) technology, namely …

Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic

R Lavuri, J Kaur, P Thaichon - Asia Pacific Journal of Marketing and …, 2023 - emerald.com
Purpose This study examines intrinsic motivations and antecedents that affect millennial
mobile impulsive shopping in markets with the technology acceptance model (TAM) during …

Expanding the UTAUT2 framework to determine the drivers of mobile shopping behaviour among older adults

T Huang - Plos one, 2023 - journals.plos.org
In the current severe aging of the population, the problem of" digital divide" of the elderly has
become increasingly prominent, and the elderly market represents a vast demographic that …

Intention to use mobile easy payment services: focusing on the risk perception of COVID-19

JW Kim, M Kim - Frontiers in Psychology, 2022 - frontiersin.org
Since the COVID-19 outbreak, the use of mobile easy payment services that minimize
human contact has rapidly increased. Several studies have explored the relationship …

Organization management strategy for Generation Y performance sustainability

M Alam, M Kuppusamy - Cogent Business & Management, 2024 - Taylor & Francis
This paper examines an under explored and integrated organization management strategy
issue for the enhancement of the organizational performance. Considering two critical …

Students' Learning Management System Adoption Intention in COVID-19: An Integration of TPB and TTF Model

BT Khoa, DT Kien, LTK Oanh - 2021 7th International …, 2021 - ieeexplore.ieee.org
COVID-19 pandemic has disrupted educational activities; hence, online training combined
with Learning Management System (LMS) is a great idea to ensure the continuity of training …

Lecturers' intention to use online video conferencing tools: The role of perceived severity

PH Hai, BT Khoa - 2021 1st conference on online teaching for …, 2021 - ieeexplore.ieee.org
The Covid-19 pandemic has profoundly affected all life activities, including training activities
at higher education institutions. However, teaching and learning activities can continue …

Generation X's Shopping Behavior in the Electronic Marketplace Through Mobile Applications During the COVID-19 Pandemic

BT Khoa - Information Systems Research in Vietnam: A Shared …, 2022 - Springer
Thanks to the prevalence of mobile applications (mobile apps), consumer behavior is
shifting from conventional to online. Globally, mobile commerce has taken precedence over …

The role of Pronunciation English Learning Applications in Vietnam: An experimental study

BT Khoa, SD Khoa, LTK Oanh… - 2021 1st Conference on …, 2021 - ieeexplore.ieee.org
English pronunciation teaching and learning are essential in international integration and
globalization. Speaking applications were born to support teaching and learning English …