Firms in the past have based their marketing and promotion strategies on the assumption of
infinite resources and zero environmental impact. With the growing importance of …

Humanity's long-term welfare may lie in the hands of those who are presently living, raising
the question of whether people today hold the generations of tomorrow in their moral circles …

Existing studies on low-carbon behavior mostly performed their analyses at the individual
level, and limited studies of household consumption sustainability lacked a focus on the …

The social responsibility of brands and consumers within brand communities is a new
phenomenon that can have important implications for brands, communities, and consumers …

The study investigated antecedents of attitudes towards vaccines against COVID-19 and
vaccination behaviour, and sought to identify areas where interventions aimed at increasing …

Consumer behavior contributes to the environmental crisis worldwide. This study examines
the influence of horizontal and vertical individualism and collectivism (HVIC) on pro …

Se plantea la problemática de la desigualdad en la distribución de la riqueza y la
importancia y aporte de la psicología social en su discusión y comprensión, en relación con …

Positive youth development (PYD) has gained considerable traction among researchers and
practitioners in promoting adolescent well-being and mental health. Several models have …

Purpose Elucidating self-determination and psychological empowerment theories, the
current study aims to examine the link between psychological empowerment and proactive …

Prosociality tends to increase with age, but whether older adults (OA) are more willing than
younger adults (YA) to extend their prosocial behaviors beyond close social circles remains …