In this digital era, the internet, and Social Media (SM) has had a radical impact on the
shopping behavior of “costumers” The SM provides a platform where “costumers” are …

The work reported in this paper is based on many Bangladeshi local apparel fashion brand
outlets which are flourishing in a light-hearted way. As Bangladesh doing its RMG products …

Manufacturers can use their own brands (known as manufacturer's brand) and a brand of
their distributor (distributor brands). Manufacturer/distributor use brand names for a variety of …

The study investigates women's apparel buying behavior in selected retail outlets in
Kolhapur district. The study is used to determine the factors which influencing women …

Indian women's wear industry is a lucrative one to explore. In terms of value, this industry
has been estimated to be of size around $4 bn with an annual growth rate of around 9 …

Building a strong brand requires careful planning and a great deal of long-term investment.
The most distinctive skill of professional marketers is the ability to create, maintain, enhance …

Branded fashion clothing is developing expeditiously in Bangladesh. Bangladeshi local
apparel fashion brand outlets are flourishing with positive customers' attitude. The aim of this …

India is witnessing change in life styles of large section of the population. The need to
understand the emerging markets and consumers has become a big challenge for the …

India is witnessing change in life styles of large section of the population. The need to
understand the emerging markets and consumers has become a big challenge for the …

Apparel, one of the basic necessities to cover the body has leaped to fashion and lifestyles
with growing advancement in human civilization. The growing demand of apparel for …