How pre-adoption expectancies shape post-adoption continuance intentions: An extended expectation-confirmation model
Extant research examines the factors that cause the initial adoption of digital technologies,
like mobile wallets, with limited focus on post-adoption behaviours. This work proposes a …
like mobile wallets, with limited focus on post-adoption behaviours. This work proposes a …
The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch
Innovations happen everywhere. Recently, smartwatches have become increasingly
popular. It is therefore critical for academic researchers and IT firms to understand the …
popular. It is therefore critical for academic researchers and IT firms to understand the …
A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms
Using data from India and the USA, this research expands the expectation–confirmation
model (ECM) to include constructs like neutral confirmation, customer-to-customer (C2C) …
model (ECM) to include constructs like neutral confirmation, customer-to-customer (C2C) …
The role of augmented reality in shaping purchase intentions and WOM for luxury products
The literature examining the influence of augmented reality (AR)-driven experiences on
consumer outcomes in retail is at an emerging stage, with little investigation conducted in …
consumer outcomes in retail is at an emerging stage, with little investigation conducted in …
Behavioural aspects influencing decision to purchase apparels amongst young Indian consumers
R Dhiman, PK Chand, S Gupta - FIIB Business Review, 2018 - journals.sagepub.com
The study of consumer buying behaviour is essential for marketers to understand the key
elements such as what is purchased, from where it is purchased, the quantity of purchase …
elements such as what is purchased, from where it is purchased, the quantity of purchase …
'From technology adoption to consumption': effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfaction
Despite the increasing usage of fitness applications, there is a dearth of research examining
how expectations from fitness applications impact people's post-adoption consumption and …
how expectations from fitness applications impact people's post-adoption consumption and …
Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty
Purpose This study aims to use social exchange theory and the principle of reciprocity in
proposing a theoretical model to examine the essential but unexplored unique roles of …
proposing a theoretical model to examine the essential but unexplored unique roles of …
Why do consumers subvert brands? Investigating the influence of subjective well‐being on brand avoidance
Negative consumer–brand interactions often result in consumer subversion, in which
consumers actively reject or avoid brands. To date, the role of positive emotional states …
consumers actively reject or avoid brands. To date, the role of positive emotional states …
Interlinkage of Perceived Ecotourism Design Affordance, Perceived Value of Destination Experiences, Destination Reputation, and Loyalty
M Azinuddin, MB Mohammad Nasir, MH Hanafiah… - Sustainability, 2022 - mdpi.com
The aim of this study is to analyse the relationships between the perceived ecotourism
design affordances (PEDA), perceived value of destination experience (PERVAL) …
design affordances (PEDA), perceived value of destination experience (PERVAL) …
[HTML][HTML] Yes, but not now! Why some users procrastinate in adopting digital product updates
Users of digital products (such as mobile apps or software) are frequently offered new
versions in the form of updates. While updates can deliver benefits, they may also interfere …
versions in the form of updates. While updates can deliver benefits, they may also interfere …