Few empirical studies have examined how post-trip destination image is shaped by tourists'
experiences. Although previous studies examined the relationships between experience …

This research empirically tested a theoretical model by defining senior customers' intentions
to use robot service restaurants emerging in South Korea. Non-face-to-face services have …

Purpose The primary intent of this study was to assess the influence of novelty-seeking on
the satisfaction of consumers. The investigation concentrated on Malaysian consumers who …

Abstract In World War II, female volunteers participated in the work of delivering food to
soldiers. The idea of food service delivery spread from the UK to the United States, and food …

While the current literature emphasizes the importance of country of origin, this article sheds
light on the consequences of country branding. Specifically, we examined the implications of …

The hotel industry has grown rapidly in recent years, becoming the most competitive
environment. As a result, industry players strive to outsmart competitors by creating brand …

In the era of Marketing 4.0, where customers and companies interact online as well as
offline, an immense need to understand the actions and reactions of a potential customer is …

The new habits of tourist consumption favor the rise of cultural tourism, either as the primary
or complementary offer of a destination. Therefore, it is necessary to deepen the study of the …

This research proposed an innovative conceptual paradigm and aims to investigate
cooperate image's mediating role in the path association between service quality, perceived …

Background In recent years, increases in consumer awareness regarding health and the
environment have enhanced their willingness to purchase plant extract‐based skin‐care …