There has been a noticeable increase of interest in research on multisensory flavour
perception in recent years. Humans are visually dominant creatures and a growing body of …

A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

A multitude of crossmodal correspondences have now been documented between taste
(gustation) and visual features (such as hue). In the present study, new analytical methods …

This paper addresses the relationship between brand logo symmetry and product design
inferences. By relying on the theoretical concepts of consumer self-congruity and spillover …

Mulsemedia—multiple sensorial media—makes possible the inclusion of layered sensory
stimulation and interaction through multiple sensory channels. The recent upsurge in …

This review summarizes the various outcomes that may occur when two or more elements
are paired in the context of flavour perception. In the first part, I review the literature …

A growing body of experimental research now demonstrates that neurologically normal
individuals associate different taste qualities with design features such as curvature …

A significant body of research demonstrates the existence of taste-shape correspondences.
People associate tastes and visual shapes non-randomly. For example, round shapes are …

The past two decades have seen an explosion of research on cross-modal
correspondences. Broadly speaking, this term has been used to encompass associations …

People associate specific shape properties with basic taste attributes (such as sweet, bitter,
and sour). It has been suggested that more preferred visual aesthetic features are matched …