Coronavirus 2019 (COVID-19) is an infectious viral disease that has spread globally,
resulting in the ongoing pandemic. Currently, there is no vaccine or specific treatment for …

This article brings together scholarship on communication theory, influencer marketing, and
personal branding to examine a new type of social media influencer—the college athlete …

Although digital media are increasingly important for adolescent athletes, few studies
explore their influence on mental health in this population. This study aimed to examine this …

This study conducts a scoping review of the literature on athlete social media self-
presentation (ASMSP), aiming to map the current state of research, identify gaps, and …

Recent shifts in societal activism have prompted an exploration of athlete activism,
particularly within higher education, where social media has become a pivotal platform for …

Organizational dissent is ubiquitous in task-oriented groups, including sports teams and
leagues. Yet, how and to whom that dissent is voiced and the responses to dissent can vary …

Varsity athletes are a group of high performers situated within a demographic notable for
smartphone usage and media-multitasking. Surprisingly, little research has examined the …

This study examines Olympic champions' characteristics on Instagram to first understand
how age and gender affect the characteristics and their interrelations and second to see if …

Some athletes have attracted millions of audiences, even if being namely recognised.
Cristiano Ronaldo, Neymar JR., and David Beckham have the most Instagram followers on a …

The population of international student-athletes (ISAs) at the collegiate level has
dramatically impacted the sporting landscape in North America. Whereas a passionate …