Machine Learning and Data Mining Use Cases in the Development of Marketing Strategies
BA Alhejaily, RM Abdulghani, WMS Yafooz - Proceedings of Third …, 2022 - Springer
Nowadays, markets are saturated and new products are being released constantly.
Moreover, the major evolution in technology has introduced a whole new aspect in regards …
Moreover, the major evolution in technology has introduced a whole new aspect in regards …
The franchisor–franchisee relationship and customer data management in the digital era
H Oueslati, M Deparis… - International Journal of …, 2021 - emerald.com
Purpose The digitalization of an organization implies centralizing the data collected.
Nevertheless, the management of customer data in franchise networks is a delicate …
Nevertheless, the management of customer data in franchise networks is a delicate …