For the first half of the 20th century in America, rhetoric was primarily the domain of speech
teachers, who gave practical advice about influencing audiences through public oratory …

Practitioners typically agree that typefaces have personas, and they often suggest specific
personas for specific typefaces, but these guidelines rely on craftlore rather than on …

Visual metadiscourse can provide design criteria for authors when considering the needs
and expectations of readers. The linguistic concept of metadiscourse is expanded from the …

Supra-textual design encompasses the global visual language of a document and operates
in three modes: textual, spatial, and graphic. The rhetoric of supra-textual design includes …

In order to be successful in today's competitive environment, brands must have well-
established identities. Therefore, during the branding process it is necessary to attribute …

I was talking with a novelist recently about various kinds of writing-nothing special, just
happy-hour talk-and I found my earnest self assuring him that, oh yes, academic writing …

Although the field of technical communication has seen a recent flurry of activity in the area
of visual rhetoric, typography has not occupied a significant role in those discussions. Yet …

In a national survey, 500 technical communicators and 500 technical communication
teachers were asked to assess the ethics of seven document design cases. According to the …

Research suggests that visual information plays an important role in affecting receivers'
perceptions. Consequently, examining the ethical implications of techniques for presenting …

As the prevalence of digital technologies has increased, so too has the prevalence of
graphically designed content. In particular, typography has emerged as an increasingly …