The role of ethical marketing issues in consumer-brand relationship
JY Lee, CH Jin - Sustainability, 2019 - mdpi.com
This study investigated the components of ethical marketing such as product, price, place,
and promotion using ethical views on the consumer-brand relationship and perceived …
and promotion using ethical views on the consumer-brand relationship and perceived …
Ethical Business Marketing: The Practices to Compete Successfully in Business
Organizations use a variety of strategies to acquire a competitive advantage in today's
competitive environment. The question is whether these behaviours are consistent with our …
competitive environment. The question is whether these behaviours are consistent with our …
Competitive Edge Building in Business: An Approach Through Ethical Marketing Practices
C Chaturvedi, D Mishra - … Anthology on Business Law, Policy, and …, 2024 - igi-global.com
In today's competitive era, organisations adopt several practices to gain a competitive
advantage. But the question that arises is: Are these practices based on the morals and …
advantage. But the question that arises is: Are these practices based on the morals and …
Competitive Edge Building in Business: An Approach Through Ethical Marketing Practices
C Chaturvedi, D Mishra - Multidisciplinary Perspectives Towards …, 2022 - igi-global.com
In today's competitive era, organisations adopt several practices to gain a competitive
advantage. But the question that arises is: Are these practices based on the morals and …
advantage. But the question that arises is: Are these practices based on the morals and …
Forging appealing identities in complex environments: a case study of American law schools
R Pizarro Milian - Tertiary Education and Management, 2017 - Springer
Competition has intensified substantially within the American law school sector in recent
decades. Scholars note that this has augmented pressures to engage in institutional self …
decades. Scholars note that this has augmented pressures to engage in institutional self …