[HTML][HTML] Purchase and continuation intentions of over-the-top (OTT) video streaming platform subscriptions: a uses and gratification theory perspective
D Menon - Telematics and Informatics Reports, 2022 - Elsevier
Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …
how people watch television. No past research has investigated the relationship between …
Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study
Consumers are increasingly moving from traditional television to Over-The-Top (OTT)
streaming platforms. Although OTT platforms are widely used, people's interactions with …
streaming platforms. Although OTT platforms are widely used, people's interactions with …
Applying niche and gratification theory approach to examine the users' indulgence towards over-the-top platforms and conventional TV
Recently, the advent of over-the-top (OTT) platforms had disrupted users' viewing behaviour
through technological advancement and personal adaptations impacting conventional TV …
through technological advancement and personal adaptations impacting conventional TV …
What drives user stickiness and satisfaction in OTT video streaming platforms? A mixed-method exploration
S Periaiya, AT Nandukrishna - International Journal of Human …, 2024 - Taylor & Francis
Abstract Globally, over-the-top (OTT) video-streaming platforms are proliferating. While it has
increased in popularity, there is limited academic research into its usage. However, there is …
increased in popularity, there is limited academic research into its usage. However, there is …
Netflix's presence: Investigating content producers' understanding of Netflix in the Korean media industry
The expansion of over-the-top services is exemplified by the growth of Netflix, a global
subscription video-on-demand platform that has globally expanded its services. Netflix's hit …
subscription video-on-demand platform that has globally expanded its services. Netflix's hit …
Should a small-sized store have both online and offline channels? An efficiency analysis of the O2O platform strategy
The emergence of online-to-offline (O2O) has been changing the business environment of
the retail industry and making businesses more competitive. Since the relationship between …
the retail industry and making businesses more competitive. Since the relationship between …
Are Audience Preferences for Electronic Cinema Affected by Preferences in Indonesian Movie Choices?
Electronic cinema has transformed the worldwide movie industry by providing spectators
with various movie content on digital platform. Filmmakers, distributors, and content creators …
with various movie content on digital platform. Filmmakers, distributors, and content creators …
Different effects of working hour reduction on labor-intensive and knowledge-intensive industries in the era of artificial intelligence: a meta-frontier approach
Working hours have been discussed for over 150 years from a variety of perspectives such
as worker health, corporate productivity, and job market stability. Despite extensive research …
as worker health, corporate productivity, and job market stability. Despite extensive research …
Which networking strategy improves ICT startup companies' technical efficiency?
Information and communications technology (ICT) startups, which are relatively smaller than
large companies, need to choose efficiency‐oriented networking strategies to efficiently …
large companies, need to choose efficiency‐oriented networking strategies to efficiently …
Navigating the Learning Landscape: Social Cognition and Task-Technology Fit as Predictors for MOOCs Continuance Intention by Sales Professionals
A Kamble, N Upadhyay, N Abhang - … Review of Research in Open and …, 2024 - irrodl.org
Massive open online courses (MOOCs) have gained popularity among sales professionals
who use them for self-directed learning and upskilling. However, research related to their …
who use them for self-directed learning and upskilling. However, research related to their …