[HTML][HTML] A/B testing: A systematic literature review
A/B testing, also referred to as online controlled experimentation or continuous
experimentation, is a form of hypothesis testing where two variants of a piece of software are …
experimentation, is a form of hypothesis testing where two variants of a piece of software are …
Statistical challenges in online controlled experiments: A review of a/b testing methodology
The rise of internet-based services and products in the late 1990s brought about an
unprecedented opportunity for online businesses to engage in large scale data-driven …
unprecedented opportunity for online businesses to engage in large scale data-driven …
On generative agents in recommendation
Recommender systems are the cornerstone of today's information dissemination, yet a
disconnect between offline metrics and online performance greatly hinders their …
disconnect between offline metrics and online performance greatly hinders their …
[图书][B] Bit by bit: Social research in the digital age
MJ Salganik - 2019 - books.google.com
An innovative and accessible guide to doing social research in the digital age. In just the
past several years, we have witnessed the birth and rapid spread of social media, mobile …
past several years, we have witnessed the birth and rapid spread of social media, mobile …
[图书][B] Trustworthy online controlled experiments: A practical guide to a/b testing
R Kohavi, D Tang, Y Xu - 2020 - books.google.com
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by
experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate …
experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate …
The role of big data and predictive analytics in retailing
The paper examines the opportunities in and possibilities arising from big data in retailing,
particularly along five major data dimensions—data pertaining to customers, products …
particularly along five major data dimensions—data pertaining to customers, products …
[PDF][PDF] Online controlled experiments and A/B tests
R Kohavi, R Longbotham - … of machine learning and data mining, 2015 - exp-platform.com
Many good resources are available with motivation and explanations about online
controlled experiments (Kohavi et al. 2009a, 2020; Thomke 2020; Luca and Bazerman …
controlled experiments (Kohavi et al. 2009a, 2020; Thomke 2020; Luca and Bazerman …
Measuring the business value of recommender systems
Recommender Systems are nowadays successfully used by all major web sites—from e-
commerce to social media—to filter content and make suggestions in a personalized way …
commerce to social media—to filter content and make suggestions in a personalized way …
[图书][B] Data Science for Business: What you need to know about data mining and data-analytic thinking
F Provost - 2013 - books.google.com
Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for
Business introduces the fundamental principles of data science, and walks you through the" …
Business introduces the fundamental principles of data science, and walks you through the" …
[图书][B] Measuring the user experience: collecting, analyzing, and presenting usability metrics
Measuring the User Experience was the first book that focused on how to quantify the user
experience. Now in the second edition, the authors include new material on how recent …
experience. Now in the second edition, the authors include new material on how recent …