[PDF][PDF] A review of the application of RFM model

JT Wei, SY Lin, HH Wu - African journal of business …, 2010 - academicjournals.org
RFM (Recency, Frequency and Monetary) model has been widely applied in many practical
areas in a long history, particularly in direct marketing. By adopting RFM model, decision …

Subtab: Subsetting features of tabular data for self-supervised representation learning

T Ucar, E Hajiramezanali… - Advances in Neural …, 2021 - proceedings.neurips.cc
Self-supervised learning has been shown to be very effective in learning useful
representations, and yet much of the success is achieved in data types such as images …

[HTML][HTML] RN-SMOTE: Reduced Noise SMOTE based on DBSCAN for enhancing imbalanced data classification

A Arafa, N El-Fishawy, M Badawy, M Radad - Journal of King Saud …, 2022 - Elsevier
Abstract Machine learning classifiers perform well on balanced datasets. Unfortunately, a lot
of the real-world data sets are naturally imbalanced. So, imbalanced classification is a …

A simple and practical algorithm for differentially private data release

M Hardt, K Ligett, F McSherry - Advances in neural …, 2012 - proceedings.neurips.cc
We present a new algorithm for differentially private data release, based on a simple
combination of the Exponential Mechanism with the Multiplicative Weights update rule. Our …

Training feedforward neural networks using multi-verse optimizer for binary classification problems

H Faris, I Aljarah, S Mirjalili - Applied Intelligence, 2016 - Springer
This paper employs the recently proposed nature-inspired algorithm called Multi-Verse
Optimizer (MVO) for training the Multi-layer Perceptron (MLP) neural network. The new …

A systematic literature review on wearable health data publishing under differential privacy

M Saifuzzaman, TN Ananna, MJM Chowdhury… - International Journal of …, 2022 - Springer
Wearable devices generate different types of physiological data about the individuals. These
data can provide valuable insights for medical researchers and clinicians that cannot be …

Random forest explainability using counterfactual sets

RR Fernández, IM De Diego, V Aceña… - Information …, 2020 - Elsevier
Abstract Nowadays, Machine Learning (ML) models are becoming ubiquitous in today's
society, supporting people with their day-to-day decisions. In this context, Explainable ML is …

LRFMP model for customer segmentation in the grocery retail industry: a case study

S Peker, A Kocyigit, PE Eren - Marketing Intelligence & Planning, 2017 - emerald.com
Purpose The purpose of this paper is to propose a new RFM model called length, recency,
frequency, monetary and periodicity (LRFMP) for classifying customers in the grocery retail …

OBGAN: Minority oversampling near borderline with generative adversarial networks

W Jo, D Kim - Expert Systems with Applications, 2022 - Elsevier
Class imbalance is a major issue that degrades the performance of machine learning
classifiers in real-world problems. Oversampling methods have been widely used to …

Customer segmentation by web content mining

J Zhou, J Wei, B Xu - Journal of Retailing and Consumer Services, 2021 - Elsevier
This article introduces a new dimension, Interpurchase Time (T), into the existing RFM
(Recency, Frequency, and Monetary) model to form an expanded RFMT model for parsing …