This article investigates how disinformation circulates on social media as adversarial
narratives embedded in identity-driven controversies. Empirically, the article reports on the …

This research enriches the field's perspective on value and argues that to seriously address
inequality during the next 50 years, consumer research must explore processual aspects of …

Purpose This study conceptualizes a form of luxury consumption in which luxury brands
collaborate with unconventional non-luxury partners. These unconventional luxury brand …

The market-shaping literature recognizes that consumers are actors who can shape
markets. However, research into the mechanisms of consumption-driven market-shaping is …

This paper draws on practice theory and a review of practice theoretical studies in
marketing, management, consumer, and markets research to advance our knowledge of …

Purpose This paper aims to investigate two seminal market-scanning frameworks–the five-
forces analysis and PESTEL environmental scanning tool–to assess their readiness for …

While market research has been the cornerstone of the intelligence ecosystem, the
emergence of 'insights' vendors is re-shaping the market. Adjacent practices, ranging from …

Purpose This paper aims to investigate how and when visual referents in brand visual
aesthetics (ie colours, shapes, patterns and materials) serve as design applications that …

Purpose The purpose of this study is to develop a bottom-up segmentation of people
affected by neurodiversity using Twitter data. Design/methodology/approach This …

Let me start from a striking paradox: on the one hand, one of the most remarkable
accomplishments of marketing—from a technical rather than moral standpoint—is its long …