MetaWOM–toward a sensory word-of-mouth (WOM) in the metaverse
Purpose Based on the key dimensions of the Metaverse environment (immersiveness,
fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth …
fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth …
Two decades of agent-based modeling in marketing: a bibliometric analysis
Agent-based modeling has proven to be a useful simulation tool in marketing to analyze
what-if scenarios and support strategic marketing decisions. Over the years, the field has …
what-if scenarios and support strategic marketing decisions. Over the years, the field has …
Consumer confusion and negative eWOM in the e-hospitality marketplace: The moderated moderation model of gender and technology self-efficacy
Purpose The goal of this paper is to use the stimulus-organism-response (SOR) paradigm to
understand how ineffective marketplace stimuli affect perceptions related to online travel …
understand how ineffective marketplace stimuli affect perceptions related to online travel …
Consumer-brand heuristics in luxury hotel reviews
M Petrescu, J Gironda, KB O'Leary - Journal of Product & Brand …, 2024 - emerald.com
Purpose This paper aims to evaluate and structure the basic heuristics consumers use in
evaluating word-of-mouth (WOM) about luxury hotel brands while analyzing the impact of …
evaluating word-of-mouth (WOM) about luxury hotel brands while analyzing the impact of …