City branding has gained paramount importance as global cities vie for recognition and
investment in an increasingly competitive landscape. Despite current city branding efforts …

Purpose: There has been a lack of empirical research examining the relationship between
brand gestalt, customer satisfaction, and repurchase intention. The present study aims to fill …

This study proposes and tests a structural model that integrates brand gestalt, brand attitude,
and revisit intention in the context of tourism destinations. Specifically, the study investigated …

Meskipun penggunaan media sosial dalam pariwisata telah menjadi fokus banyak
penelitian sebelumnya, peranan media sosial dalam membangun merek festival pariwisata …

This study aims to investigate the impacts of 4S brand gestalt dimensions, namely story,
sensescape, servicescape, and stakeholder, on tourists' intention to revisit a destination. The …

Konsep brand gestalt menandai paradigma brand holistik yang menjelaskan kesatuan
elemen brand sebagai sebuah sumber kekuatan. Tetapi, sejauh ini, belum ada model …

Numerous researchers have conducted scholarly studies on the impact of tourist
destinations on tourists' satisfaction and loyalty. However, research on the correlation …

Purpose The purpose of this investigation is to scrutinize the unexplored realm concerning
the interplay of hospital brand gestalt on patient satisfaction and revisit intentions …

The purpose of this study is to analyze the influences of brand image on customer attitude,
intention to purchase, and customer satisfaction in the context of start-up businesses, in …

Purpose Brand gestalt has emerged as a crucial concept in marketing and branding,
denoting the holistic perception and overall impression that consumers develop about a …