Purpose Public debates and scholarly literature on football fandom are often characterised
by generalisation and lacking differentiation. The changing ethnography of fans, affected by …

This study investigates the loyalty of transnational football fans, focusing on how these fans
maintain their allegiance despite geographical separation. It explores the dynamics of global …

The framework of stakeholder pressures in sports industries, and in the specific case of
football, has been used to identify the reasons why management bodies incorporate …

In this article, I explore the relationship between competitive sports and the phenomenon of
sports fandom as a unique symbiosis that qualitatively changes the nature of sport and …

Social media marketing strategy is constantly evolving. This thesis seeks to contribute to
understanding of evolving organisational approaches to social media marketing strategy …

Are football major events a platform for human rights promotion? If so, to what extent?
Moreover, is football respecting and protecting human rights when carrying out its activities …

This thesis argues that a new supporter focused reporting framework is required in the
English football industry to help improve the governance and management of clubs through …

Stakeholders play a fundamental role in the potential promotion and protection of human
rights during the mega-sporting event (MSE) lifecycle. Little attention has been given to the …

Working on this master thesis has been a fantastic experience with many amazing moments.
Study a topic I find interesting and talk to many interesting people with interesting knowledge …