Many studies have modeled several different concepts to explain destination loyalty;
however, none have integrated place-oriented (eg, destination image, place attachment) …

The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …

Given the rapid growth of China outbound market, research pertaining to the specificities of
this market bears significance to destination marketers and academicians. The focus of this …

In a highly competitive market, marketing staff are always looking for solutions to strengthen
what can be called their destination values (unique place, services, and human resources …

The presence or absence of differences in the perceptions of previous visitors and non-
visitors toward a destination is important to tourist theorists and practitioners. Destination …

This paper develops an integrative model that includes the dimensions of destination brand
equity (ie awareness, image, quality and loyalty), as well as a key behavioural variable that …

With the arrival of new media and communication technologies in recent years, user-
generated content (UGC) on the internet has increasingly been considered a credible form …

In the sender-message-receiver communication model, tourist photographs project organic
destination images which are interpreted on the receiving end of the communication …

The travel decisions of international tourists have, over the past decade, been significantly
affected by external events, such as the fear of pandemics and terrorist attacks. Yet, little …

As a result of a well-debated set of transformations, rural areas are increasingly perceived
as consumption rather than productive places, mainly associated to leisure and tourism. This …