Relationships in business markets are increasingly important in many companies' operating
strategies. A five-stage framework integrates the constructs most often examined in empirical …

The level of complexity and inherent perceived risk involved in customer relationships in
high-technology markets leads to an intricate interplay of factors determining commitment …

TQM, global markets, the emerging Pacific-Rim economies, free trade, are examples of the
forces propelling business to seek some form of alliance to protect and enhance their …

Wurden anfänglich primär unternehmensspezifische Kundenclubs und-karten angeboten,
so entstanden in der jüngeren Vergangenheit zunehmend Angebote, die auf Kooperationen …

While customer satisfaction has recently attracted a lot of attention among academics and
practitioners, most academic research on this construct has focused on consumer goods …

A relationship dissolution model is developed that depicts some of the key antecedents of
relationship commitment as revealed in the context of the dissolution of a buyer‐seller …

Both qualitative and quantitative techniques are used to gain an understanding of partnering
activities in manufacturer-distributor relationships. This article is a meta-analytic summary of …

In a world of escalating competitiveness, information technology (IT), such as online
banking, and relationship marketing are becoming increasingly important to marketers. This …

The rapidly growing field of services marketing has had a strong focus on consumer
services. This article deals with industrial services, ie, services provided by a manufacturing …

Interorganizational information systems (IOS), the computer based communication between
buyers and sellers, can improve inventory management and control as well as reduce costs …