Online digital technologies have proved to be an important aspect of branding as well as
international sport sponsorship since they have the capacity to interact with customers on a …

The purpose of this research study was to examine the effect of sports sponsorship on the
promotion of sports events. While scholars have explored the main reasons why …

Sport engagement plays a crucial role in promoting physical well-being, fostering social
connections, and enhancing overall quality of life. However, various factors, including …

The aims of the study were to identify the most relevant conceptualisation of the factor
structure of the sponsor-sponsee fit in sport sponsorship using advanced statistical methods …

The aim of this research is to examine sport sponsorship's effectiveness over the internet. A
conceptual framework for sponsorship evaluation over the internet was proposed …

Sponsorship of mega-sporting events is a value marketing strategy for organizations looking
to expand their reach both nationally and globally (MacIntosh et al., 2012). Mega-sporting …

Purpose: The purpose of this study is to investigate the effects of COVID-19 pandemic on the
earnings of tennis professionals. With the COVID-19 pandemic being an unmatched blow to …

Sports sponsorship is an area of marketing responsible for raising financial resources. This
is a similar understanding within the realm of Esports as the fastest growing sport in …

Rationale: Limited research is available on endurance horse riding participants. Purpose:
This research identified different segments of these niche participants. Methods: Self …

Nowadays sponsorship is a political instrument developing external and internal benefits for
the organizations. Industry practitioners spend a great deal of time evaluating marketing and …