Business and consumer buying behaviour has changed dramatically in recent time; a fact
that is not lost on selling organisations when considering how best to recalibrate …

Purpose–Even though personal values are considered an important variable in consumer
studies, rarely has it been related to customer loyalty, especially in the banking context and …

Статья посвящена анализу теоретических подходов к ориентации на бренд концепции,
которая является одним из типов стратегических ориентаций, связана с повышенным …

The competitive conditions in heavy equipment sales are very dynamic, and assessing the
sales force's performance is an essential factor in guiding managerial decisions to improve …

Although the study of academic integrity has addressed numerous perspectives on how to
encourage, teach, and manage student behaviour, little has appeared on how to promote it …

Use of Student Evaluation of Instruction (SEI) in higher education was originally intended as
a source of feedback to faculty, but it has developed into a significant part of faculty …

In recent years, there is a growing interest in achieving customer loyalty in general but
specially in the service sector. Customer relationship marketing (CRM) becomes one of the …

In einer Zeit, in der sich Unternehmen zunehmend zu dienstleistungs-und
lösungsorientierten Unternehmen mit starker Kundenfokussierung entwickeln, ist der …

The purpose of this study is to investigate the service quality and customer satisfaction in the
Nigerian banking sector. This study evaluated the predictive value of five components of …

Existing literature on the association between salesperson personality and salesperson
performance is, at best, unequivocal. This research introduces a relatively less explored …