Objectives: The study was aimed to evaluate collected drug promotional brochures for
accuracy, consistency, and validity of the information presented in it, using World Health …

Aim: To evaluate the scientific and ethical status of the drug promotional literaturesavailable
in Indian market using WHO criteria. Materials and Methods: A cross‑sectional observational …

This study was aimed to evaluate the drug promotional literatures (DPLs) as per World
Health Organization (WHO) criteria and also to evaluate claims, references and pictures …

Purpose The information provided in drug advertisements (DAs) often do not follow the
recommended criteria and may promote irrational prescribing behaviors. Recently Health …

Objective To evaluate the rationality of drug promotional literature (DPL) using World Health
Organization (WHO) ethical criteria and to evaluate the perception of clinicians regarding …

Purpose This study was conducted to evaluate the validity of drug promotion materials
(DPMs) in Ethiopia. Methods A cross sectional document review was done. DPMs were …

Objectives: The study was aimed to evaluate and analyse the drug promotional literature
distributed by pharmaceutical companies to physicians. This was done using World Health …

Background: Drug promotional literature (DPLs) is an integral part of pharmaceutical
marketing strategy. This marketing approach influences, a physician to prescribe definite …

Background: Though drug promotion regulations exist worldwide, low quality of journal drug
advertising is a global issue. Medical journals are regarded as a leading source of …

Background: Promotional literature is an important tool for both pharmaceutical industry
(marketing strategy) and physicians (up to date knowledge). Important ways of doing drug …