Many manufacturers who sell products through e-tailers in e-commerce channels launch a
real-time interactivity live-streaming channel. The live-streaming interactivity includes …

Live streaming as a new shopping channel can disclose revealing information on quality
preference. With this channel, viewers can obtain additional product details along with …

As an emerging online media for entertainment and social contact, live streaming already
has a considerable market after its boom in recent years. On a live streaming platform, as …

The majority of social network research in the IS field relies on assumptions that social
networks are single‐level unified entities, disregarding the potential bimodal network …

To address the challenges posed by the emergence of live streaming (LS) channels and
mitigate competition among different distribution channels, manufacturers are increasingly …

Live streaming has witnessed a steady growth with advances in E-commerce, many offline
manufacturers have adopted live streaming as a tool to improve online sales performance …

Recently, some user-generated content (UGC) platforms have introduced shopping features
to generate additional commission-based revenue from in-app transactions. These platforms …

Digital technologies enable new business models to promote products. One example is
livestreaming commerce where consumers can choose whether to engage in livestream and …

This paper investigates online retailers' optimal strategies in a highly competitive market
where they distribute products via regular selling or live streaming selling with spillover …

Live streaming viewership has grown rapidly in recent years, driven by its unique features of
bidirectional, real-time interaction and personalized content. These qualities have …