The widespread adoption of digital technologies and online social networks has
revolutionized the way marketers engage with consumers. By deploying various digital …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

The adverse effects of excessive and problematic social networking sites (SNSs) use are
well described in academic and practitioner literature. However, it remains unclear how …

The intense proliferation of social media platforms into every facet of human lives has
engaged researchers' attention towards understanding their adverse influences, referred to …

The influence of social media in providing the information is undeniable in the current era.
How the information is received is then processed as a helpful reference in deciding the …

Research indicates that social media platform (SMP) use may adversely influence university
students' academic performance (AP)—a phenomenon broadly known as the dark side of …

Advertising is oft described as the art of capitalism. This indispensable form of
communication, in all its Technicolor glory, has the power to shape culture, conscience and …

The current COVID-19 pandemic has had obvious, well-documented devastating effects on
people's physical health. In this research, we investigate its potential effects on people's …

This study investigates the effects of the social comparison orientation in social networking
sites on psychological well-being. In particular, it examines the mediation effect of perceived …

The unprecedented outbreak of the Coronavirus (COVID-19) pandemic had a devastating
effect on the global economy. Many businesses experienced a significant decline in their …