How to Boost customer satisfaction and customer loyalty is a golden rule of that business
create profit in low profit era. This study aims to describe the relationship between corporate …

Intense competition drives e-tailers to search for radically new ways to maintain and
increase their market share. Drawing on Bagozzi's appraisal→ affective response→ …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

The need to understand the relationships among customer metrics and profitability has
never been more critical. These relationships are pivotal to tracking and justifying firms' …

Purpose–The purpose of this paper is to develop a framework for understanding service
design and how service design relates to central concepts within service marketing …

Customer loyalty is an important strategic objective for all managers. Research has
investigated the relationship between customer satisfaction and loyalty in various contexts …

Managers have widely embraced and adopted the Net Promoter metric, which noted loyalty
consultant Frederick Reichheld advocates as the single most reliable indicator of firm growth …

Firm valuation has been an important domain of interest for finance. However, most financial
models do not include customer-related metrics in this process. Studies in marketing have …

Purpose–This research aims to provide a synthesis of the normative prescriptions from the
scientific literature as it relates to customer loyalty tracking and an evaluation of how close …

The main objective of this paper is to investigate how service quality and customer
satisfaction are correlated to self-reported loyalty intentions in Islamic banks. The paper …