Background and Purpose: An analysis of the dimension of sustainability in the context of
competing for the title of the European Capital of Culture (ECoC) is included in the article …

Based on an exploration of the marketing strategies employed in senior citizens'
communities of practice (CoPs), this study proposes that the concept of co-construction …

1 ZZi, Pot k sejmišču 33, 1231 Ljubljana-črnuče, slovenia, rok@ bojanc. com 2 jožef stefan
institute, jamova 39, 1000 Ljubljana, slovenia, borka@ e5. ijs. si the paper presents a …

Contemporary consumers are increasingly experiencing the effects of dynamic economic,
social and environmental change. The article aimed to present the origin, the definition of …

Este artículo pretende dar una descripción general de las diferentes herramientas de
mercadeo digital actualmente conocidas y proponer su aprovechamiento para la …

El presente documento desarrolla un estudio para analizar la incidencia del marketing
digital en las campañas publicitarias realizadas en redes sociales en el sector de turismo …

Esse trabalho analisa a evolução no conceito de divulgação científica, abordando o uso de
novas ferramentas de marketing dentro de instituições como os Institutos Nacionais de …

Chapter Overview The evaluation of extent of sustainability in regard to the competing for the
position of the European Capital of Culture (ECoC) is emphasized at this research paper …

El sector turismo es considerado uno de los que más aporta al crecimiento la economía
colombiana, no solamente porque adapta lugares atractivos para nacionales y extranjeros …

Proóptica is a Portuguese company acting in the Optical Market as a distributor of
international and national brands of this market. The company acts in four main areas …