Abstract The United States recently passed major federal laws supporting the energy
transition. Analyses suggest that their successful implementation could reduce US …

Nearly five billion people around the world now use social media, and this number
continues to grow. One of the primary goals of social media platforms is to capture and …

Effectively reducing climate change requires marked, global behavior change. However, it is
unclear which strategies are most likely to motivate people to change their climate beliefs …

Abstract The Russian invasion of Ukraine in February 2022 was accompanied by practices
of information warfare, yet existing evidence is largely anecdotal while large-scale empirical …

The social and behavioral sciences have been increasingly using automated text analysis to
measure psychological constructs in text. We explore whether GPT, the large-language …

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer
Revolution, Third Edition is a blueprint for the practice of marketing communications …

While emotional content predicts social media post sharing, competing theories of emotion
imply different predictions about how emotional content will influence the virality of social …

Recent studies have documented the type of content that is most likely to spread widely, or
go “viral,” on social media, yet little is known about people's perceptions of what goes viral or …

Over 30,000 field experiments with The Washington Post and Upworthy showed that readers
prefer simpler headlines (eg, more common words and more readable writing) over more …

The spread of misinformation on social media is a pressing societal problem that platforms,
policymakers, and researchers continue to grapple with. As a countermeasure, recent works …