The purpose of this study was to analyze consumer or patient determinants of hospital brand
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …

The tourists' decision to visit the desired destination stems from an image created in their
minds because of the marketing strategies of their destination. A lack of research regarding …

Purpose This paper aims to investigate the relationship between destination brand equity
and tourist's revisit intention towards health tourism destinations. The study also examines …

With the rapid development of China's cultural innovation industry, enhancing brand equity
and increasing brand value has become the only way for enterprises to achieve leapfrog …

Purpose The objective of the present study was to investigate the impacts of familiarity with
and awareness of Florida as a snowbird destination, and satisfaction with the snowbird …

In the midst of increasing competition in the healthcare industry, healthcare facilities must
remain connected with customers. The sample in this study consists of customers in …

AbstractDestination branding has become one of the most interesting issues in the tourism
industry today. In this regard, the health tourism industry plays an important role in …

Yoga is many things to many people. However, the basics of yoga are worth understanding
given its popularity and the benefits of the practice. This includes understanding yoga's …

The goals of this chapter are to examine the application of a customer-based brand equity
model based on Aaker's brand equity framework from the viewpoint of consumer behaviour …

There is no doubt that tourism is a very important component in the economy of a city/region
or country. Whether an area is attractive for tourists depends on many different factors. For …