Purpose Consumer well-being (CWB) is a flourishing area of research. It is an important field
of study for the Sustainable Development Goals (SDGs), particularly SDG-3 (Good Health …

The purpose of this study is to analyse the role of embodied interaction in customer
experience (CX) in the group fitness context. CX is defined as (i) an actor's subjective …

Purpose Esports is emerging as a global sensation, yet its distinctive nature complicates our
understanding of players' motivations. This study leverages self-hierarchy and self …

The consumption of virtual items and other forms of in‐game content is rapidly increasing in
the Massively Multiple Player Online Role‐Playing Games market. While psychological …

Information describing the impact that fast fashion production has upon the environment has
accelerated over the last year, with numerous reports in the media and news (cf. Agerholm …

Purpose Despite the rich history of examining the connections between symbolic
consumption and identity formation, nearly all the research has focused on brands and …

This paper argues that metaphorical formulations around genetic categories have important
implications for individuals' experiences of their at-genetic-risk bodies vis-à-vis the market …

Consumer research focused on gender and the self has always integrated and relied on
multiple areas, including psychology, sociology, and anthropology. Gender has captured the …

This mixed method study explores importance of and influences on men's grooming
behaviors and appearance concerns. Survey data from 83 men based in the United …

This article explores the emergence of metrosexuals among millennial men in five South-
East Europe (SEE) countries and their subculture of consumption. It qualitatively studies …