Food consumption is one of the most important areas to influence environmental
sustainability since it is responsible for one third of a household's total environmental impact …

Sensory testing and measurement are the main functions of sensory analysis. In recent
years, the sensory and consumer field has evolved to include both difference testing and …

Este estudio analiza el amor hacia la marca y su relación con otros constructos. El objetivo
del artículo es analizar el amor hacia la marca como antecedente del compromiso del …

Purpose As Generation Y is considered to be a lucrative segment for emerging devices, this
study investigates the effect of emotional brand attachment, from the brand romance …

Purpose The purpose of this paper is to examine the relationships among the experiential
quality (EQ) dimensions, experiential satisfaction (ES), experiential involvement (EI), host …

For customers, Price is an essential attribute and can be more important in decision making.
Because when the customer is considering buying this product, Price may be a key element …

Brand is not only a name but it is a representative of a product class. Sometimes, a product's
name is embedded in consumers' minds so firmly that consumers forget it is only a name …

Drawing from observations by consumer behavior theorists and product involvement
studies, the present study seeks to investigate the moderating role of product involvement on …

In our connected world, nearly every internet user is using Social Networks. Many
companies want to benefit from everybody's commitment in Social Networks by connecting …

Insurance is an important instrument for risk management and provision of comfort and
solace for individuals and is a solution for responding to human community requirements in …