Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat

F Sudirjo, AY Rukmana… - … : Riset Bisnis Dan …, 2023 - bisnisman.nusaputra.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh kemampuan pemasaran dan
pemasaran digital terhadap kinerja pemasaran usaha mikro, kecil dan menengah (UMKM) …

Pengaruh Kehadiran Media Sosial, Orientasi Pasar Terhadap Kinerja UMKM di Jawa Barat

DY Heryadi, D Ekowati… - … : Riset Bisnis dan …, 2023 - bisnisman.nusaputra.ac.id
Usaha mikro, kecil, dan menengah (UMKM) memainkan peran penting dalam
pembangunan ekonomi Indonesia, termasuk di Jawa Barat. Namun, banyak UMKM …

Strategi inovasi bisnis untuk meningkatkan daya saing dan pertumbuhan organisasi di era digital

A Triwijayati, YP Luciany, Y Novita… - Jurnal Bisnis Dan …, 2023 - wnj.westscience-press.com
Penelitian ini menggali eksplorasi strategi inovasi bisnis yang bertujuan untuk
meningkatkan daya saing dan mendorong pertumbuhan Usaha Mikro, Kecil, dan Menengah …

Examining the role of digital leadership and organisational resilience on the performance of SMEs during the COVID-19 pandemic

R Lathabhavan, T Kuppusamy - International Journal of Productivity …, 2024 - emerald.com
Purpose The coronavirus disease 2019 (COVID-19) pandemic adversely affected small and
medium-sized enterprises (SMEs) in India. Amongst the challenges faced were the …

A holistic review of MSME entrepreneurship in Indonesia: The role of innovation, sustainability, and the impact of digital transformation

L Judijanto, EY Utami, D Apriliani, S Rijal - International Journal of …, 2024 - ijble.com
This study conducts a comprehensive examination of Micro, Small, and Medium Enterprises
(MSMEs) in Indonesia, focusing on their role in the economy, challenges in innovation …

The Role of Accounting Digitization in Entrepreneurial Success in West Java: Quantitative study of efficiency, accuracy, cost reduction, customer satisfaction, and data …

EMI Seseli, KA Risakotta… - The ES Accounting …, 2023 - esj.eastasouth-institute.com
The aim of this study was to investigate the role of accounting digitization in entrepreneurial
success in West Java. A quantitative research approach was used, and data were collected …

Pengaruh Digitalisasi Akuntansi terhadap Efisiensi dan Pengurangan Biaya pada Perusahaan Wirausaha UMKM di Kota Bandung

S Anjarwati, RR Zaena… - Jurnal Aktiva: Riset …, 2023 - aktiva.nusaputra.ac.id
Pentingnya digitalisasi akuntansi telah meningkat dalam beberapa tahun terakhir karena
UMKM berusaha untuk meningkatkan proses keuangan mereka dan mengurangi biaya …

Dynamic of Product Innovation, Community Involvement, and Regulatory Policy: Case Study of MSME Entrepreneurship in Indonesia

A Chatra, I Budaya, S Saprudin, L Judijanto - International Journal of …, 2024 - ijble.com
This research examines the dynamic interplay of product innovation, community
involvement, and regulatory policies in the context of Micro, Small, and Medium Enterprises …

Extending the frontiers of electronic commerce knowledge through cybersecurity

DR Vuță, E Nichifor, OM Țierean, A Zamfirache… - Electronics, 2022 - mdpi.com
As technology becomes more sophisticated so do cyber-attacks. The resilience of electronic
commerce organisations represents a critical point nowadays because it influences …

[PDF][PDF] The role of digital marketing in boosting MSME marketing performance

N Nofrisel, EB Setiawan… - … of Economics and …, 2023 - pdfs.semanticscholar.org
Finding out how digital marketing affects the marketing effectiveness of micro, small, and
medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 …