Purpose This paper aims to examine the influence of interactive social media marketing
communications on teenagers' cognitive, affective and behavioral attitude components in …

Purpose The purpose of this paper is to investigate the influence of behavioural attitudes
towards the most popular social medium in the world, Facebook, amongst Millennials in …

Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the
effects of celebrity trust on advertising credibility, brand credibility and corporate credibility …

Social networks are an innovative tool that people use to communicate with family, friends
and, increasingly, businesses. To optimize social networks as a marketing strategy, apparel …

Purpose This study aims to examine the impact of social advertising (informative,
entertainment, credibility, ease of use, privacy and contents) on the buying behavior of …

Survey research conducted to learn young individuals' motivations toward Internet,
Facebook, and their attitudes and behaviors toward Internet advertising (Study 1) and …

Nowadays, TikTok social media has rapidly developed which creates an opportunity for
marketers to grab customers' attention by displaying short video ads. For this reason …

Online tutoring is a new phenomenon in Indonesia that is quite popular at the moment,
especially after the pandemic. The emergence of online tutoring for schoolchildren provides …

This study intends to evaluate the influence of social advertising, individual factors, and
brand image on the buying behavior of Malaysian consumers toward the fashion clothing …

Purpose This paper aims to use signalling theory to examine the concept of advertising
credibility and its effects on brand credibility, brand image, corporate credibility and …