Social media poses a threat to public health by facilitating the spread of misinformation. At
the same time, however, social media offers a promising avenue to stem the distribution of …

The COVID-19 vaccine has become a strategic vehicle for reducing the spread of the
pandemic. However, the uptake of the vaccine by the public is more complicated than simply …

The increasing development of information technology and communication has produced a
broad impact on business processes. The Internet has made it possible to reach …

Many online retailers and some manufacturers/service providers have recently been
engaging in questionable practices, where product reviews are often fabricated and/or …

This research examines whether prosumer‐generated (vs. firm‐generated) content fosters
consumer engagement through content relevance and perceived content sponsorship. Four …

Social media posts, and memes in particular, offer important opportunities for social media
users and organizations to disseminate information about climate change. However, as this …

Science may be failing to convince a significant number of people about COVID-19 scientific
facts and needed public health measures. Individual and social factors are behind believing …

User-generated content (UGC) has increasingly been recognized as a valuable instrument
for organizations aiming to evaluate marketing efficacy and develop a nuanced …

Purpose This study aims to explain the factors associated with receiving a specific brand of
Covid-19 vaccine within the framework of the theory of reasoned action. The study extends …

Our work investigates the extent to which the politicization of health science may have
impacted consumers' vaccine hesitancy during the COVID‐19 pandemic. This inter …