Understanding the textual content of online customer review (OCR) is very meaningful and
previous studies suggested that the cross-cultural differences of OCRs exist. This paper …

This paper reports the results of a systematic review of recent literature on consumer
innovativeness. The main purpose of the research is to identify the current research themes …

With the improvement of manufacturing technology, the performance gap between different
products has been gradually narrowed, and customers pay more and more attention to …

The main objective of this study is to identify the impact of social media tools on improving
patients' mental image of the healthcare provided by private hospitals (an applied study in …

Companies strive to make their brand saturated in the lives of customers, and perhaps the
psychological ownership of the brand represents one of the best ways to make customers …

Purpose Belief in Mazu has a crucial cultural status in Taiwan and the coastal area of Fujian,
China. The design and manufacture of apparel and accessories to be placed on statues of …

Visual aesthetics influence consumers' perception, acquisition, and usage of products, but
the level of significance that a commercial product's visual aesthetics hold for each …

Brand visual identity is a critical component of brand image and impacts consumers' brand
perception and attitude. Although scholars and practitioners have increasingly researched …

This paper reports the results of a systematic review of recent literature on consumer
innovativeness. The main purpose of the research is to identify the current research themes …