Small and medium-sized enterprises (SMEs) rely on a thriving distribution network and
digital technologies, including the metaverse, to remain competitive. The retail industry is …

This study investigates how generative artificial intelligence (Gen AI) can enhance the
resilience and competitiveness of small and medium enterprises (SMEs). The central …

This study explores consumer behaviour and preferences towards digital payment gateways
in India, focusing on the factors that drive consumer choices and satisfaction. A structured …

Online food delivery services in India have become a billion-dollar industry. Food delivery
giants like Zomato, Swiggy and Uber Eats have revolutionized online food delivery. Earlier …

This study examines how financial innovation affects consumer attitudes toward the use of
technology in financial products and services. This study uses a bibliometric technique to …

The rapid advancement of financial technology (Fintech) has revolutionized the way
financial transactions are conducted, with E-payment services becoming increasingly …

Business dynamics have undergone a remarkable transformation in recent years, primarily
driven by the digital revolution. Micro, Small, and Medium Enterprises (MSMEs) are …

The community service program aimed to enhance the competitiveness of Micro, Small, and
Medium Enterprises (MSMEs) in Garut Regency through the implementation of digital wallet …

Business relationships have been the subject of interest in numerous scientific studies since
1987, when F. Dwyer, P. Schurr, and S. Oh published their seminal paper „Developing buyer …

This study focuses on a conceptual analysis of creative retail marketing practises utilising
the benefits of Product Brand as well as customer attitude and behaviour towards retailing …