Nowadays, a large number of customers are spending their time on social and digital media
for a variety of purposes ranging from information searching to the final purchase of …

Purpose Due to the high penetration of social media and mobile devices in the recent
decade, especially with the coronavirus, digital media tools have become a priority for …

Digital marketing is leading the way in offering new features to reach, inform, engage, offer,
and sell products and services to customers, and is expected to continue to be at the …

This study investigates the psychological motivation of customer engagement and examines
the underlying factors of customer behavior in offline retail environments. Our study is based …

In today's digital era, the importance of digital marketing has increased from one year to
another as a way of providing novel properties for informing, engaging, and selling services …

Mobile commerce is the next generation of electronic commerce that allows consumers to
perform many transactions via a mobile phone instead of a desktop computer. To online …

Despite the increasing popularity of smartphones in our daily lives, their usage among
college students has been broadly discouraged because ample studies demonstrate that …

Purpose This study aims to propose a theoretical model to determine factors affecting an
individual's intentions to use social commerce (SC) in generating and sharing information on …

Nomophobia, also known as smartphone separation anxiety, has gained increased attention
owing to its adverse effects. Although research at the latent-construct level has linked …

The purpose of this paper is to (1) evaluate a proposed conceptual model based on
integrated Technology Acceptance Model (TAM) and Corporate Social Responsibility …