The design of public transport contracts provides an opportunity to define service quality
standards to which an operator can be held accountable. While the specification of service …

Purpose–The aim of this paper is to discuss the use of the theory of attractive quality and the
Kano methodology in an experience context in order to understand how different …

The notion that today we live in a distinct service society is wide-spread (Rosen 1998;
Chung & Schneider 2002), although some scholars, like Sayer and Walker (1992) and …

Previous research has argued that packaging has a great potential to contribute to
sustainable development, but how to put this potential into practice is not yet fully explored …

Within the quality community, quality management is often pictured as and referred to as
rapidly evolving and continuously learning by interaction with the surrounding world. In …

A cartonboard package is often sealed and closed with an adhesive–either a hot-melt
adhesive (adhesives that are applied in a molten state on the cartonboard) or a dispersion …

A embalagem vem sendo considerada o maior veículo de venda e de construção da marca
e identidade do produto, uma vez que é o primeiro contato do consumidor com aquela …

Gut verpackt ist halb verkauft! Die Mehrheit der Kunden trifft ihre Kaufentscheidung erst am
Point of Sale. Grund genug, dass Ihre Produkte hier eine gute Figur machen! Denn wer die …

Packaging performs a central role for food products as a medium in specifying the
characteristics of products and marketing campaign. It will influence the pricing pattern, and …

Tüketicilerin satın alma niyetlerini etkileyen birçok faktör bulunmaktadır. Bu faktörlerden bir
tanesi üründür. Tüketici ile ürünler arasındaki ilk iletişim ambalaj vasıtasıyla kurulmasına …