In recent years, the metaverse has garnered significant attention as a term referring to a
network of 3D virtual worlds that integrate elements of both physical and digital worlds …

Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

Today's interconnected environment is characterized by ESG (environmental, social, and
corporate governance), networks of people, organizations, and devices that are …

Peningkatan ekuitas merek menjadi salah satu strategi pemasaran yang efektif untuk
memengaruhi kepuasan pelanggan dan keterlibatan pelanggan di era digital. Perusahaan …

Özet Bu araştırmanın amacı, sosyal medya pazarlama aktivitelerinin marka bilinirliğine,
marka imajına ve marka sadakatine etkisini incelemektir. Buna ek olarak, araştırmada …

Purpose There is growing interest among marketers in advertising and promoting their
brands by adopting an online celebrity endorsement strategy. However, how online …

This study discusses a model to discuss the effect of electronic service quality that influences
purchase intentions, but with brands that affect both. a brand can be a major force in …

Instagram is used as an effective and visual marketing channel for building brand equity in
the minds of consumers. Therefore, this study aims to classify Instagram marketing activities …

Purpose The purpose of this paper is to apply the concept of traditional branding constructs–
brand image, brand satisfaction, brand trust and brand loyalty to an unexplored field of Halal …

In today's competitive environment, higher education needs to find an effective way to
convey its brand to prospective students. Given that the “digital native”(Gen Z) is becoming …