Abstract US Small Business Administration reports that small businesses are one of the
pillars of the US economy, providing employment, innovation, and productivity. However …

Los minoristas independientes en el sector de la moda hacen una contribución sustancial a
la economía del Reino Unido en el momento de un cambio significativo debido a las …

Since the economic and social crisis in Tunisia, consumers have grown skeptical and
suspicious of developments and changes coming from companies. Brand substitution is a …

Recently there are sharp increase in number of studies related with facilitation of Inward-FDI
or Multinational Enterprises invested in Korea region. The most of studies are mainly …

본 연구는 중국에 진출한 글로벌 소매상을 대상으로 실증분석을 통해 서비스 마케팅믹스
요인이 현지고객의 만족도와 충성도에 미치는 영향력을 규명하고자 하였다. 이를 위해 …

Small and medium enterprises in Nigeria rarely use eCommerce, which has led to lagging
market shares and profitability compared to firms in other countries that use eCommerce …

The advent of digital cameras, including those in smartphones, has caused an upheaval in
the photo industry that led to the bankruptcy of Kodak and the closure of most independent …

Web 2.0 has changed the way of communication as it provides the opportunity to customers
to interact with each other. This two-way communication process is a great opportunity for …

Résumé Les grands distributeurs généralistes doivent de plus en plus gérer leurs
enseignes en tant que véritables marques permettant d'assurer la pérennité des …

Prólogo as empresas realizan acciones de responsabilidad social, económica,
medioambiental, innovación y éxito competitivo de manera innata, por lo que, permiten …