Purpose The purpose of study examine the relationship between religiosity, consumers'
materialism, brand fidelity, attitude and consumers' commitment to Islamic banking products …

Purpose This study aims to examine cosmopolitanism, global social identity, green peer and
social media on green apparel knowledge and sustainable fashion perception. Further, it …

Principles of Marketing is designed to meet the scope and sequence for a one-semester
marketing course for undergraduate business majors and minors. Principles of Marketing …

The outbreak of the coronavirus pandemic (Covid-19) has profoundly affected the food
systems, leading to consumer concerns about the lack of reliability and safety of global foods …

The purpose of this study is to explore the effect of consumer self-concept clarity and
materialism on consumers' self-brand connection and communal-brand connection as well …

Purpose The research examined the influence of cosmopolitanism, global self-identity and
online communities on Indian consumers' green knowledge and consequently, its effect on …

The article defines the problems of forming the models of government regulation of
clustering, marketing management and labor market in the context of globalization, business …

Purpose Data-driven market segmentation is heavily used by academic tourism and
hospitality researchers to create knowledge and by data analysts in tourism industry to …

Objectively, this study addresses research focuses such us: 1). Do pricing strategies, product
factors, strategic sales locations, and promotional factors influence Samsung brand …

Intersecting neo-institutional and acculturation theory, this paper investigates how national
acculturation ideologies inform attitudes towards modest fashion, comparing the United …