НВ Рубцова, КС Солодухин - Вопросы теории и практики …, 2022 - cyberleninka.ru
Растущая популярность использования социальных сетей и мессенджеров обусловили появление феномена «социальная коммерция», представляющего собой новую …
H Han, S Trimi - Journal of theoretical and applied electronic …, 2017 - SciELO Chile
Social commerce is a new business model of e-commerce, which utilizes of Web 2.0 technologies and social media to support social-related exchange activities. While its …
AA AlArfaj, E Solaiman - Proceedings of the 9th International Conference …, 2019 - dl.acm.org
This study attempts to present sellers' behaviours and activities in social commerce within the context of a local social group. It describes how the sale and marketing of homemade …
B Barbosa, JD Santos - Administrative Sciences, 2023 - mdpi.com
Social shopping has been increasing its impact on e-commerce, motivating companies to rethink their product or service marketing strategies. Also, academics from various countries …
B Barbosa, JD Santos - Cadernos de Investigação do Mestrado em …, 2022 - iscap.pt
O social shopping permite que as pessoas partilhem críticas experiências e comentários, discutam, comuniquem, avaliem produtos nas redes sociais, enquanto fazem compras …
CONSUMER INTENTION TO ER BEHAVIOR ANALYS TO BUY ON SOCIAL COM IN INDONESIA SIS OF MMERCE Page 1 http://www.iaeme.com/IJME International Journal of Mecha Volume …
A Hartanto, S Sfenrianto, BD Anggaragita, I Mulia - Technology, 2019 - academia.edu
The purpose of this study was to determine consumer behavior towards purchases on social commerce in Indonesia. Research is quantitative using theories from previous studies …
Although the field of social commerce has gained a lot of attention recently, there are many areas that still remain unexplored. A new phenomenon emerging within virtual communities …