Involving users in the development of a modeling language for customer journeys
Although numerous methods for handling the technical aspects of developing domain-
specific modeling languages (DSMLs) have been formalized, user needs and usability …
specific modeling languages (DSMLs) have been formalized, user needs and usability …
Customer knowledge management in enterprise software development companies: organizational, human and technological perspective
A Khosravi, M Rajabzadeh, V Zaloga… - Management Systems in …, 2022 - sciendo.com
In this study, Knowledge-Based View (KBV) and Theory of Technology in a Generic
Customer Knowledge Management (CKM) Framework were assimilated to demonstrate the …
Customer Knowledge Management (CKM) Framework were assimilated to demonstrate the …
Enhancement of touchpoint interactions on customer experience management in the banking sector
R Sivakumar, C Ganeshkumar - International Journal of …, 2022 - inderscienceonline.com
A customer experience management (CEM) strategy guides the banks to embrace an
experience-centric rather than customer-centric approach. This research is based on …
experience-centric rather than customer-centric approach. This research is based on …
Experiential marketing and practices: The perspective of customer satisfaction and loyalty
T Bayır - Handbook of Research on Interdisciplinary Reflections …, 2022 - igi-global.com
Experiential marketing creates lasting happiness and satisfaction by influencing the desires
and emotions of consumers at the point of transforming the product or service into utility and …
and emotions of consumers at the point of transforming the product or service into utility and …
Improved Particle Swarm Optimization Algorithm in Multi-Objective Optimization System of Engineering Management
R Qi, Y Qi, H Tang - 2023 Asia-Europe Conference on …, 2023 - ieeexplore.ieee.org
Multi-objective optimization is an important part of project management, which plays a vital
role in the process of project construction. Multi-objective optimization algorithm is a …
role in the process of project construction. Multi-objective optimization algorithm is a …